You must use single quotes for line separators. A single quote is a standard SQL string delimiter, and double quotes are identifier delimiters (so you can use special words or characters in table or column names).
In MySQL, double quotes work (non-standard) as the default line separator (unless you set ANSI SQL mode). If you ever use a different brand of SQL database, it will be useful for you to get used to using quotation marks as standard.
Another convenient advantage of using single quotes is that the double quote literal characters inside your string should not be escaped:
select * from tablename where fields like '%string "hi" %';
Bill Karwin May 19 '09 at 6:34 am 2009-05-19 06:34
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