This is done with two types of scrolling, one opposite the other. One scroll view (A) contains small numbers. The second scroll view (B) contains enlarged numbers. Frame (B) is a transparent window. When you scroll (A), you scroll (B) programmatically, but you move it further than (A). (Ie if (A) scrolls 10 pixels, you can scroll (B) 20 pixels.)
Make sense?
If you have ever used Convert.app from TapTapTap, they use a similar effect.
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