You need to specify the UILaunhImageFile field in Info.plist
<key>UILaunchImageFile</key> <string>Default.jpg</string>
Setting this information will force the system to look for Default.jpg and all its options (portait, landscape, @ 2x, etc.) instead of .png
For example, I am encoding a universal application, and now all launch images: .jpg, including iPad Retina: Default-Portrait@2x.jpg
javiergov
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