Find out why the Android app is being uninstalled.

Question

My app is a success on Google Play with several million downloads. However, almost 50% of users have already deleted it.

I do not think this is a critical number, but I would like to know why users do not delete it, so I would like to ask its users, using a simple form, only to those who want to answer, of course.

Now the problem is when it shows this optional form. I saw that I can not use ACTION_PACKAGE_REMOVED, because the application that will be deleted will not receive this broadcast.

Of course, I do not want to prevent the user from deleting my application, but I want to know when to start my optional form. Can you think of any idea how to do this?

In addition, I saw that Google Play asks the user why he uninstalls any application and gives several options (no space, no need, ...). Is there any way to get answers from Google regarding my application ?

If you can give me other ideas on how to investigate the main reasons why users uninstall my application in order to improve it, I would be very grateful.

Answer 1

Once the user uninstalls the application, you cannot do anything. The 50% retention rate is actually not that bad.

I would suggest you look at how users use the application, regardless of whether it crashes and how often it is used: they can then become indicators to give a reasonable guess as to why they can delete your application.

Failures: They are not always reported - only if the user decided to report it, you will see it on Google Play. Try Crashlytics for a more detailed analysis of how / when / why your application crashes. Analytics: I use Flurry to log events and determine what my users are doing. You can also look in the A / B test.