The answer from @holygeek works great. Based on python, I find it often nice to be a little more explicit.
set style line 1 lw 1 lc rgb "red" set label "AC" at 0, 70 tc rgb "red"
Note that the set of color names recognized by your gnuplot is system dependent (see show colornames for a complete list). To achieve complete system independence, you can use the version #RRGGBB . for example, red is '#ff0000 , green is #00ff00 , and blue is #0000ff . of course, you can create all kinds of interesting colors (again, see show colornames for a list of predefined colors and their equivalent #..... )
see also help colorspec for more information
mgilson
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