A / B, multivariate testing with spring MVC

Question

I would like to start testing A / B and / or multivariate testing experience on an existing e-commerce website. This website relies heavily on vanilla Spring + Spring MVC.

Many analytical products (for example, Google Content Experiments) process statistics selection + option selection; you basically need to create one URL for each option (and configure each URL in GCE).

Can be used:

• HandlerInterceptors to select a Runtime Handler
• Thematic converters for selecting CSS / static resources at runtime

Are these methods consistent with this use case?

Do you have experience testing A / B or multivariate testing using Spring MVC?

Or maybe you think these functions should be handled by a specific JavaScript framework, such as cohorts ?

Answer 1

I had experience with multivariate and a / b testing when using Omniture . You could almost certainly do everything that these test suites did, but you would need to build a huge infrastructure to accommodate the options and to match the corresponding data and . return meaningfully to those who are interested. Given the sheer volume of options that come with any of these types of test suites, it will probably take a long time to replicate this type of function yourself.

If you have a budget, I would recommend using one of the many tools that specialize in this. Of course, if you do not have a budget, but I have time, I can understand where to build it myself would be very fun ...

I am not sure how much the “answer” is more than just my opinion.