If you have a “known dataset" (like, for example, you do not need to make a network call to retrieve new data), then, as @zizoft said, it will be processed automatically in tableview.cellForRowAtIndexPath
If, however, you have an “unknown dataset” (like you, you will need to pull data from the Internet), you will need to do something more interesting - @ansible suggestion to be suitable in this case.
bryanjclark
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