I will also add that native ads work better in applications than in games, because you can place and create them the way you like, in the form of a banner or advertisement in the application feed, etc. I personally believe that award-winning videos and interstitial ads are best suited for gaming, while 320x50 banners are really troubling, and often annoy users.
In any case, from a financial point of view, own ads and interstitial ads bring more revenue than banners. A video / video often brings even more.
I havenโt tried Facebook and Amazon ads directly because I advertise ads (interst + vids) through Appodeal, spanning both networks. Would definitely recommend it.
adding a link to their guide on implementing their own ads if ur interested http://www.appodeal.com/sdk/documentation?framework=1&full=1#p_4_6 (for the native version for Android you can choose the options at the top of the page)
kawabungajohn
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