Does the name matter for the SSL EV certificate?

Question

Do end users really need SSL EV certificate from VeriSign, Thwate, DigiCert, etc.? A certificate from VeriSign can cost up to 3 times from DigiCert for the same basic functions. VeriSign is probably the most recognizable brand.

I had a lot of discussions with people on this topic, but I never saw real data (from studies, surveys, etc.) to support the idea that end users will feel more confident using their site when they see VeriSign print and DigiCert print.

Does anyone have real data to back up this idea?

Answer 1

Not. The reason Verisign might charge more is because, as one of the first CAs, they are recognized by older and obscure browsers.

Answer 2

I have not seen much data about this either. Products are functionally the same. It seems difficult to justify the costs, which are much more for a VeriSign certificate, if you are not sure that you will end up with more money.

Answer 3

It really depends on your customer. If you just speak to the general public, it will not make much difference, because many people do not even care while they see this small castle. If you are dealing with a more technical system, perhaps a web service in which other developers access sensitive data, you may come across some “religious” people who insist that one is better than the others.

Answer 4

I assume that you are considering the fact that the EV provider can provide you with a logo to be placed on your site - during verification or something else. I don’t worry about people who click on the lock and see a company they don’t trust.

Companies with the word "trust" will look better than those who do not - as far as the logo print SSL confirmation is concerned.

Some SSL seals I've seen look just awful. Before buying, register your logo in advance.

Answer 5

I have been engaged in digital marketing activities for our company, reselling SSL certificates from the last two years, and based on my experience, I discovered this; The verisign SSL certificate (symantec) and geotrust are the most popular and trusted brand.

I also found that SSL certificate can increase customer confidence, which can directly affect the conversion rate. But the main question: how much? If you think your product and business are large and your target audience is technical enough to understand SSL security, you should invest more in an SSL certificate.