Regarding content About the page, this is the best place to get version / release information so you can offer convenient support.
I use mine as an abstract description and a link to legal pages and a credit page. If you have a website, its URL should also be there - perhaps make it available for your web browser browser on your large "About Company" page on your web server (do not launch a real browser, or the user simply left your application).
Make it enjoyable to read, but be brief. Avoid scrolling or swapping - with the exception of a completely different set of information screens.
In addition, let it be obvious and easy to fire.
In general, if you add an Easter egg to an application that is shipped to the Apple Store, you will need to uncover the sequence for Apple to βverifyβ; they promise to keep this sequence confidential. If they discover this later, and they return to them through forums, etc., they will automatically pull it out of the store.
mobibob
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