I really think this is a pretty good question. There are several ways to look at this.
Firstly, this could be seen negatively for one reason: one thing you can do in a regular interview to sort wheat from chaff is to ask them what they know about your company and industry. Good candidates - those who seek to work for you and who are usually impatient and inquisitive - will look for you and at least go to your site (if you have one) and find out what you are doing. Therefore, asking them about this, you lose the opportunity to see what initiative they take. Of course, you make up for this in other areas, for example, by asking questions about the book that a reasonable person could see in any case.
Another potential negative point is that it is often difficult to understand an industry, business, or product from its appearance. For example, I worked in stock trading, and only until you get to a place where you can see all the different teams (for example, “New accounts, correspondence, calculations, accounts”, “Call center” and etc.) and understand what they do and why they do it. Understadning culture is also difficult without being part of it.
So, Brann is right that you want someone who is able to understand him, and not someone who actually does it. Perhaps you exclude potential potential employers who quickly occupy your business.
That being said, I like it when you go with a question. Making a candidate think about such things is a good idea. Perhaps you could focus on one aspect of your business, which is more absorbed in a typical hourly interview. It will also allow you to give you the opportunity to find out how many initiative they went beyond the original question.
cletus
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