Work can be found by all obvious methods, for example, through personal / business relations, sponsorship, advertising, marketing, exhibitions and events, etc.
A significant amount of work can also be found in the bidding process. Many companies and almost all government departments will transfer their outsourcing contracts as part of the tender process. If you go to the website of medium and large companies and many government departments, you can find a page of contracts and tenders with all the works that are currently available for participation in the tender.
Many of these companies, in turn, will also list either national or industry contracts, and a website / mailing list that you can subscribe to. They will also advertise their contracts in newspapers and trade magazines. Aside, if you have never seen this before, I think you can only be surprised at what kind of work the government needs to do. Also note that my use of government applies not only to central government, but also to councils and government.
All this, of course, has a cost. It can be quite expensive for a tender for a contract. You do not just send a business card and make a 10-minute presentation. Many of the contracts must be transparent, so there can be several rounds for a process that require specific forms of documentation support, etc.
Thus, basically, if you ever finish outsourcing the contract yourself, you will ultimately pay a fraction of the cost of all the unsuccessful tenders that your selected provider incurred before meeting you. But this business ... better get yourself a suit.;)
rism
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