Yes, is it not that simple?
I have outlined the steps required to register a custom URL here: Custom URLs
But essentially, the key to this is setting the "URL Types" value in your .plist file. Here's what it looks like in Xcode 5:

In this example, I registered the MKB prefix, so now I can use this new type of URL in hyperlinks on web pages and in emails (if I read the email in the iPad Mail app):

If the user clicks on one of these links, the iPad application starts up and I can access the full string of the URL to extract other parameters from the URL (for example, "DocumentNumber = 100")
The only drawback is that I have yet to figure out how to check if the user has an iPad app installed that can recognize a specific prefix.
If this does not happen, and they click on one of these MKB: // links on their iPad, they will receive a terrible error message:

Mike Gledhill Mar 13 '14 at 8:26 2014-03-13 08:26
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