With HTML 5, you just need to add the id attribute to your <div> with the value product . This should be the unique id attribute on the page (for all elements):
<div id="product">
See working draft .
In HTML 4.01, you need to use the anchor tag with name just above your target div or any other element with the id attribute on another page:
<a name="product"></a> <div>...
See HTML 4.01 specification .
Note. The name attribute was deprecated in the XHTML 1.0 specification.
So this will be the best option as it will work for HTML 4.01, XHTML 1.0 and HTML 5:
<div id="product">
Odded
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