Sometimes a few positive ratings can mean the difference between attracting organic growth and burnout. From my experience working with various application developers, I have not seen any evidence that Apple manages self-esteem, so you can go ahead and do it technically without disclosing. However, there is a risk of compromising your customers' trust and, probably, very little reward.
My recommendation to get rid of the ethical black area is to ask your network of contacts to rate your application: friends, relatives, previous employees, etc. Tell them that you worked a lot on this and ask them to download the app and write a genuine review / rating based on what they think. Obviously, there is some kind of prejudice in your favor, suggesting that you like them as a person, but I do not consider it unethical if you do not ask them to lie.
ccarpita
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