Web roles as well as worker roles are available on Windows Azure Cloud Services. The Windows Azure website does not have operational roles.
However, you can have a Windows Azure Website talking to your work roles through bus services.
I hope I don’t have to rebuild the whole project as a cloud project ...
I don’t know what your application looks like, but web roles are very similar to web applications, so it might be worth exploring a potential change from a standard web application to Azure Web Role.
Azure Web roles provide many benefits, such as role scalability, code deployment management, and more.
Update: Azure websites now support SSL for a custom domain, for more information check the ScottGu ad link.
Update: Laser websites also support scaling.
Also note that Azure Web Sites does not currently support SSL for user domains, which may be a blocker for your application, moving to the cloud.
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