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More than one ad unit identifier in a single Android application

I have an android app on google play. I would like to know about the following points:

  • What is the best refresh rate for admob ads that can earn me the most.

  • I have 3 actions in my application and I use the same ad unit identifier for each of them. Can I earn more if I use different ad unit identifiers in each activity? Is this against Admob policy if I use more than one ad unit identifier in a single application?

Any help or guidance in this regard would be greatly appreciated.

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2 answers
  • What is the best refresh rate for admob ads that can earn me the most.

Update time is not a big deal. You earn from clicking mostly. As long as the rotation of the ads does not show the same ads one by one - this is normal

I have 3 actions in my application and I use the same ad unit identifier for each of them. Can I earn more if I use different ad unit identifiers in each activity? Is it against Admob policy if I use more than one ad unit identifier in one application?

Since they are separate actions, a single ad unit supports an advertising campaign that does not repeat the same ads - this is a good solution.

Ad units are typically designed for analysis / tracking. If you don’t care, then a single ad unit is fine.

In the end, you can try separate ad units - one for each activity. You can still support them in one advertising campaign (to save money :) or you can use different campaigns.

And you can use several ad units in the same activity - without violating the agreement.

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As a publisher, your revenue depends on the fill rate and CPC (or CPM). if you run campaigns from the admob network, under the CPC model you pay with a click. You can set a short update time, although it barely affects the number of clicks, it has a negative effect on your fill speed. The Admob network engine is smart enough (like the others) to serve these stocks with better performance.

if you join the RTB market, you probably want to split the ad units in different activities. Thus, you can transfer various metadata or attributes (for example, the ad unit is located on the sports content page or on the cosmetics page) to ad units, which greatly affects the actual price of the buyer’s participation. As a publisher, if you want to maximize revenue, try passing some user information to an ad unit, for example, geographic location, if any, or gender, etc ... impressions with the data are of the utmost importance.

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