From the search engine support pages:
Invalid click activity consists of any clicks or impressions that could artificially inflate the advertiser’s expenses or publisher’s income and for which we decided not to charge the advertiser. This includes, but is not limited to, clicks or impressions created by the publisher by clicking on its own ads, a publisher encouraging clicks on its ads, automatic click tools or traffic sources, robots or other fraudulent software.
In principle, they are interested in the genuine interest of the user. Most of the revenue generated from your application can be from one person (intentional or not), which led them to believe that the clicks were fake. Google uses a very sophisticated artificial intelligence program to track the location of the mouse pointer on the page and with the help of the mouse pointer behavior it decides whether it is a legitimate or fake click. Sometimes the application or the site owner clicks on the links themselves. This 30-day ban is a cooling period.
Some common reasons for banning invalid clicks are:
- Do not click on your own ads (see above)
- Do not tell your friends to click on your ads.
- The page fingerprint can still be converted to revenue. Do not let your friends view your advertising pages in your account (this will be considered YOU)
- Do not use copyrighted content
- Do not post or post malicious content (hacking, etc.)
- Do not use pornographic material on your site.
- Do not use any other advertising service on your website when using AdSense
- Do not place more than 3 ads on any page.
Google recommends preventing inappropriate activity so that your ad implementation complies with its policies. Below is a complete list of Google AdSense policies .
Google also has additional guidelines to prevent inappropriate activity. https://support.google.com/adsense/answer/1112983
Finally:
Contact your Google Analytics to find out where your users are coming from, and if you really feel that you have been blocked incorrectly, you can appeal here - Invalid appeals process .
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