Changing the name of an MFC application in the Windows 7/8 navigation list

Question

What setting in the MFC application is controlled by the header shown in the Windows 7/8 navigation list, just below the actual jump list, above the pin application option?

This is mainly so that a localized string can be used for non-English systems.

My first thought about this problem was that it could be installed in the version resource file, although adding a new localized section (sweden in this case) and setting the description / file name does not seem to affect the text I'm interested in.

Answer 1

Finally, invented this, the name used here and in several other places is set in the registry key for the application in

[HKEY_CLASSES_ROOT\Applications\AppName.exe] "FriendlyAppName"="This text is shown" 

Some documents can be viewed here: https://msdn.microsoft.com/en-us/library/windows/desktop/ee872121(v=vs.85).aspx#applications